Team
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MEET THE TEAM
The BGC Team comprises experienced practitioners with expertise in a wide range of business disciplines and industries.
In addition to being experienced business-owners, all BGC consultants have prior industry experience and possess highly developed skills in one or more business disciplines.
For each project we undertake, this talent pool is configured into a project team under the control of a designated ‘Project Director’ – to meet your exact needs.
Chief Executive Officer
Geoff Hirsh
Geoff spent the first 10 years of his career in sales and marketing management with Cadbury Schweppes and Duracell and the next 25 developing and implementing integrated marketing solutions on behalf of large corporate and privately-owned businesses, as the owner of award-winning Integrated Marketing Agency, AdMail.
In 2016 he founded Business Builders Group (which now has over 20 Chapters in four countries) and in 2018 he co-founded BGC Consultants with the same commitment to excellence and results that he brings to every project he undertakes.
As a BGC Consultant and Project Director, Geoff offers a clear and incisive strategic marketing perspective that has been honed over 35 years delivering measurable results for major corporations in the FMCG, Retail, IT&T, Automotive and Industrial sectors.
Associate Director
Marilyn Burton
Marilyn started her business journey at the age of 18, when she bought a small retail business in receivership. By doing the things that came naturally to her – implementing measurable systems, finding problem areas and fixing them – she quickly turned the business around
and sold it for a profit.
This early success sparked a passion for rejuvenating and revitalising tired businesses (and business owners) and has led her into a long and successful career devising turnaround strategies for SME businesses in the US, Australia and NZ.
By calling on her broad business experience and expertise in personal development, Marilyn provides practical and logical solutions that work quickly to progress and grow struggling businesses to the next level.
Associate Director
Tony Jacobson
Tony has worked with global brands both locally and internationally and holds an MBA from Bond University.
He has extensive sales and marketing management experience in the FMCG, retail, fashion and IT sectors.
As a consultant, he uses this experience to guide his clients along the journey to finding their ultimate business model. He places particular emphasis on the implementation of trust-based methodology, internally and externally, enabling organisations to thrive in the digital age.
Tony is a commercially astute and results-driven individual with an unbridled passion for business excellence.
Senior Consultant
Denise Archie
Denise Archie (HFTGN), Registered Clinical Hypnotherapist, Author, Educator, Coach and Speaker has been working in Vocational Education and Training for over 35 years.
Recognised as one of Australia’s pioneers in online learning, Denise is a passionate educator who inspires people to see the potential within themselves and to create their own ‘magnificence’ in the world.
In recognition of her lifelong commitment and contribution to education, Denise has been inducted as an Honorary Fellow of the Teachers’ Guild of NSW and is an acclaimed Workplace Culture expert and a ‘Behavioural Game Changer’
Co-founder of the multi-award-winning Australasian Centre for Work Education and Coaching College, Denise’s philosophy is to provide a learning environment that allows participants to ‘fail safely to learn quickly’. An approach that ensures ‘challenging moments’ turn into ‘AH HA’ learnings for all participants and outstanding results for their organisations.
Senior Consultant
Murray Hogarth
A communications, stakeholder strategy and public advocacy specialist, Murray focuses on sustainability, the clean energy transition and positive climate impact.
Murray’s career spans print and television journalism, covering political, investigative and environmental rounds; corporate sustainability strategy; the environment movement and public interest environmental law; and extensive energy and climate technology startup/scale-up experience.
He is currently an independent consultant; columnist and feature writer with The Fifth Estate, a sustainability-focused online publication; and an Industry/Professional Fellow with the University of Technology Sydney (UTS), attached to its Institute for Sustainable Futures (ISF).
He is the author of two books on environmental themes and is an active blogger and commentator.
Associate Director
Jen Allen
Jen has built a successful career in the space of high-level communication and emotions management through Leadership Coaching, Organisation Emotional Intelligence (EI) Skills development and Conflict Resolution.
She is the Executive Director of Victorian Institute of Counselling and Coaching, (VICC) and is keenly interested in behaviours around power, rank, shame constructs, emotional intelligence and respectful relationships.
In 2012 she developed and funded a face-to-face and online training program, Working Against Violence Education (WAVe) – which was designed to build the capacity for workplaces to Recognise, Respond and Refer issues of Family Violence in the Workplace. WAVe was subsequently taken up by local government, hospitals, legal firms and NAB, amongst others.
Jen is a published author on the construct of Resilience and capacity building for children and serves as a board member for safe steps. Her advocacy and volunteer work includes personal appearances, print, radio and television interviews, keynote addresses, and panel discussions for safe steps, McAuley Community Services for Women, White Ribbon, Vic Health, AFL elite level players, Federal and State Governments, and VIC Police.